Originally from Humulesti, Neamt, a place deeply rooted in storytelling and tradition, I now call Bucharest "home." Design has always been my way of shaping ideas into something tangible—whether through branding, illustration, or visual storytelling.

Over the years, I’ve worked with brands both big and small, from cozy pajama companies to B2B giants, helping them create identities that feel authentic and engaging. My experience spans sectors such as fashion, beauty, publishing, and corporate.

With a background in Fine Art and Illustration (Coventry University) and studies in Design Management (Universidad Europea, Madrid), I bring both artistic depth and strategic thinking to my work. I focus on creating designs that are not only visually compelling but also cohesive, thoughtful, and aligned with a brand’s core values.